ASK THE EXPERT: DO YOU KNOW A RELIABLE INTERNET MARKETING STRATEGY…?
The details: We currently are promoting a special offer that allows prospective customers to try our Active Liquid Nutrition line for a fraction of the cost. Basically, we ask them to choose their weapon – for weight control, sleeplessness, energy, or general wellness, and thereby provide an offer for the cost of shipping and handling for them to purchase a two week supply of the appropriate aloe vera based Active Liquid Nutrition supplement desiged to fit their own needs, as shown:
We’ve had very good success with response rate on permission based email delivery, and seek to develop additional attraction methods to help get the word out, and of course, increase sales. Most of our customers are becoming repeat customers, which is fantastic testimonial to the product desireability and effectiveness.
I will deliver a large base of potential customers (i.e., other distributors on my team) to she that delivers a plan we test and demonstrate a reasonable response rate for. I’m eager to see what you may have in mind to help us with this campaign. Please let me know what you may need from me to better address my questions.
Best regards,
Mark
www.thegreennova.usaloe.com
RESPONSE:
Hi Mark,
After a bit of research and looking into your product I have some ideas to share with you. Although I often feel my responses to these kinds of questions are sort of canned…really they are not. These strategies just fit so many scenarios for long term branding and product awareness, which as we know translates into not only sales but continued sales. I, however, feel the real challenge in your industry of Multi Level Marketing is getting people to stick with it. Purchases related to one’s health, are purchases that consumers can easily justify. It sells itself!
Besides recommending a strong team system in place with a team leader or “Cheerleader” you will want to build hype around your product by putting yourself everywhere thru Social Media. HIRE A PROFESSIONAL! Besides not knowing how to do this type of marketing – it is not easily done by one person, or even two, especially if you don’t know what you’re doing. Social media is a big and small world all at the same time. Writing articles on your topic and disseminating them thru various social media channels and then having a place to engage with the public like a blog is essential. People do research on everything they buy these days, mainly because the internet and technology make it so easy -so why not. You need to put yourself in the path of those researchers. Bring your customers to you, which really is the whole idea behind social media…This way you can put most of your focus on maintaining those sales.
Having a professional to build awareness around your brand/product will allow your members to focus on their core business, which in Multi Level Marketing ironically is – the other members. This will allow you to be putting forth two efforts at the same time creating a “push and pull” that should actually be quite successful for you!! Laying out an exact strategy within this, is not possible since so much of the web is unpredictable and changes so frequently that your campaign will also take on slightly new twists and turns throughout the process. A constant measure and adjust process is imperative to be successful within it.
Hope this helps to give you a little better idea of what is ahead, sounds like you have a great product..Good luck to you! Please do let me know if I can be of assistance.











Author: MSP (24 Articles)