Finding the “What” in Your Content Writing is Difficult

Writing content that is appealing, entertaining, informative and grammatically correct is not an easy task.  Nowadays, as content becomes the driving force behind one’s existence on the internet, writers are forced to come up with topics to write about.  If you are anything like me, this is a bit of a struggle.  Trying to write about something that no one else has, is difficult if not impossible, however taking an existing article and incorporating a different perspective you can create entirely fresh and innovative content.

Content Writing: It’s in the Angle

The best way to get ideas or topics to write about is to read other articles on the related subject.  While you are reading it, make a mental note of the angle the writer is taking.  Imagine that same article from a different perspective.  Approach that same idea differently.  For example lets say you read an article on how to dissect a frog. Using that as your topic you might write another article comparing two different methods of dissecting a frog.  Or you could write about the most educational method of dissecting a frog, what not to do when dissecting frogs, or why we dissect frogs for educational purposes.  Almost every article on any given subject can be rewritten into an entirely different article.

 Content Writing Block:  Topics for Content Writing

 Have you ever noticed that coming up with ideas for others to write about is easier than coming up with your own?  Yes, this is a known phenomenon.  Well maybe “known” is not the best way to describe this lack of creativity that takes over the moment we are forced to think of original ideas for writing content.  Best described as writer’s block this affliction occurs spontaneously and in my opinion, when the subject we are writing about is well known to us.  What we fail to consider is how unknown it is to the general public or our audience.  We quickly skip over viable topics to write about because to us, they seem dull and repetitive, but in reality, with the right twist, would make excellent articles.  Coming up with a good article requires brain exercises and a redirection of our thinking away from the path of familiarity and arrival to nowhere, to a destination that is freshly innovative.  Also known as “thinking outside the box”, brain training is harder than it sounds, but not impossible. 

 The Process of Brain Training: Rethink Your Content Writing Topics

As previously mentioned it is important to keep in mind that most likely the topics thus far that you’ve cast aside, would actually make great articles.  Look for different perspectives in those topics.  Understand the other side of the argument and try to write from that, instead of the one you agree with or know best.  Learn the other side of the argument if necessary by doing a bit of research.  Remember to continually refer to other related articles to help get acquainted with a different viewpoint.  Thinking of an opposing angle helps to initiate the flow of ideas or “thinking outside the box” Though it may not be the final topic you decide to write content about, and most often is not, it will help trigger or exercise innovative thinking. 

 Content Writing:  Visual Representations

Most any topic chosen for an article can be visually represented in some way.  Some are even better expressed using diagrams.  For example technical topics referring to connections and routes of networks are expressed more accurately in a visual diagram.  This is an excellent way to get your point across to your readers.  Visual diagrams or representations can explain something that would otherwise be hard to explain in words. Even topics easily expressed in words can also be visually represented well. Use your imagination here and think of unique, even entertaining ways, you could visually represent your ideas.  They don’t have to be grandiose or detailed illustrations.  Small diagrams even illustrations capturing an element of humor are great ways of representing ideas in your content writing. 

 Content Writing:  Summarizing Topics

Overall, articles are informal ideas that rely heavily on the writer’s perspective.  They are not pieces that determine facts surrounding a particular topic.  They are perspectives.  When you think about your content as a perspective, it can open up a lot of opportunities for you to write about.  Think outside the box and give your readers innovative ways of looking at a particular subject.  This type of content writing almost always presents opportunities for light humor, and entertainment to accompany your angle.