Home » Featured, Issues, Jennifer Springston, Telecommunications, Volume 4 Issue 2


4 May 2010 5,467 views 2 Comments

Travel can be a major problem for a company, regardless of the industry.  There are many reasons that a company may seek to avoid travel as much as possible, including the cost, the loss of productivity in the office because of the travel and the desire to reduce carbon emissions in these days of eco-consciousness.  Using videoconferencing can not only eliminate the cost of travel but can increase productivity for the company as well.  For instance, a company can schedule a videoconference for both the morning and evening with representatives from two completely different parts of the world.  In the old days, the first meeting would take place, and then there would be several days of travel so the second meeting could be held.

Videoconferencing may not be the answer to every situation; however, it is continuing to grow within the business industry.  There are many key elements that videoconferencing can provide over other methods of communications.  Videoconferencing allows for each party to see such subtle cues of body language that are lacking from phone calls, emails and text messaging.  These cues, including posture, facial expressions, gestures and eye movements, can allow the message to be made more clearly than in the other forms of communication that lack this capability.

The next wave of this is likely to be the use of desktop videoconferencing, which can incorporate the benefits of traditional videoconferencing in a more economical and user-friendly manner.  The picture quality is not as high, but it is still good enough to make sure that the video call is more “visually oriented” than a traditional call yet is not expensive.

The question might then be asked: what portion of your employees will need to have this capability at their own desk?  Certainly not every employee will be involved with videoconferencing across the board.  It might pay to think about how many of the employees in your company are involved in meetings of any form at the present time and use that as your starting point for the decision.  If there are too many people who are involved in meetings, it might be more economical to rethink that policy as well.

The new wave of desktop teleconferencing may be a way for the landline operators to get back into the telecommunications field.  As they continue to lose revenue to the wireless and voice over internet protocol (VOIP) operators, desktop videoconferencing may be the key to remaining competitive.

There are several firms set to enter the desktop videoconferencing market with the benefits of the free services in addition to higher quality than those services that are offered at the current time.  Some of the firms in this realm include Virtual Interactive (based in Cedar Falls, Iowa), IOCOM (based in Chicago, Illinois) and Vuelive which is based in the Dallas, Texas area. 

If there are any questions about whether desktop teleconferencing could be beneficial to your company, you should consult your managed services provider who can explain the pros, cons and costs associated with traditional teleconferencing and desktop videoconferencing as well.

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Author: Jennifer Springston (17 Articles)