LINKEDIN Q AND A – SEO VS SOCIAL MEDIA
More and more, people are starting to realize that SEO is all good, but Web Presence Optimization is the name of the game. How do you go about explaining to your clients that it’s not just about “SEOing” your site, but about your presence online?
Well SEO is something every website needs in some form. It is the foundation of Internet Marketing. All forms of Internet Marketing overlap in some way or another and actually work together to form the overall effectiveness of one’s marketing strategy. Leaving one of them out of your marketing plan, only weakens it. So if they choose only SEO there overall marketing effectiveness will be inferior to competitors and eventually their SEO will not perform at an adequate level. SEO is only as good as it’s components make it. You may make it to the first spot on google’s first page, but without a continual effort in social media – it’s doubtful these days you will maintain that position for long.