QUESTION:
More and more, people are starting to realize that SEO is all good, but Web Presence Optimization is the name of the game. How do you go about explaining to your clients that it’s not just about “SEOing” your site, but about your presence online?
ANSWER:
Well SEO is something every website needs in some form. It is the foundation of Internet Marketing. All forms of Internet Marketing overlap in some way or another and actually work together to form the overall effectiveness of one’s marketing strategy. Leaving one of them …

THEY WORK HARD FOR YOUR BUSINESS!

This idea for this article came to me the other day after hearing the very common story from a salesperson who had been cut out of a deal. Whether or not it was underhanded and unfair we may never know and at this point is somewhat irrelevant.
Apparently the customer, after lending his ear to one of the three who were originally included in providing his service, was convinced to use only one of those three.  Since this individual could provide everything the customer wanted, he …

Because I am asked the questions almost every day, I know the confusion that people have with social media sites and what social media is. What is its purpose? How will it help my business?  How do I manage it effectively?  I am going to answer those questions for you but first I want to do a little mental exercise.  Pretend for a moment you are surfing the recent twitter posts on your page.
While you are sifting through the many that offer irrelevant details of what they had for breakfast, …

INTERNET MARKETING: SUCCESS AND FAILURE
Internet marketing consists of many different types and styles even different strategies.  Depending on your business and your goals your approach to marketing online will vary.  Some will choose Social Media, while other businesses find video marketing or pay per click to be the optimal strategy.  At the base of all these marketing types is SEO.  This one we probably hear the most about, yet unfortunately know the least of.  Yes it is true, most of the techniques and SEO strategies are gathered from a lot …

         
 Choosing which of these platforms as a place to create your company brand and presence on the internet can be a critical factor in its success.  Ideally having both would bring the most benefit but as funds are limited and marketing dollars are on a “as they come” basis, doing one or the other is a more feasible option for many. When deciding on the type of platform for your website it is important keep in mind your overall goals in promoting your business on the internet such as:
 

  Are you …

Picking the Right Keywords:

The keywords you choose should not only be related to your industry but targeted to a particular niche within your industry.  Most common mistake made by those attempting to market their business without seeking the help of a professional, is picking keywords that are too general but have high search volume.  The reason they have high search volume is because they are too general.   In order to market your site effectively on the internet, you have to think like a searcher.  Even if those keywords or phrases …

Q. Is SEO more important than social networking?
Somebody told me recently on a different forum that SEO of a company website was much more important for a company than social networking of the company producing the website? Apologies for the convoluted English, but is this true I wonder?
A. 
Well unfortunately it’s rather hard to make sweeping statements about a particular marketing strategy being the best for “all” companies looking to do some form of Internet Marketing. It really depends on what the goals of the company are, how involved they want …

Writing for the internet defies many of the tactics used in print media to gain attention. In fact the two styles are drastically different.  With the billions of content in all forms that exist on the internet your goal should always be to draw the largest audience, but even more important is targeting the right audience.  By targeting the right audience we give our article an opportunity to gain the largest audience.   The way we do this is not by writing enticing headlines that give “shock factor” or even those …

What Are Managed Service Providers?
Managed Service is an efficient and effective model allowing for companies to transfer day to day related management of certain functions within their business, to an outside provider, who oversees all or part of that activity.  The providers, known as a Managed Service Providers, charge either a fixed monthly fee or bill according to what or how often they provide.
Managed Services and Managed Service Providers Evolve
Though the managed service model was originally developed to fit enterprise business, it was later redesigned to fit small to medium sized companies whose …

If you’ve done any research at all on how to effectively SEO your website you have most certainly heard of using Title and Description Meta Tags in the header of your page.  But it seems like what you don’t know and most fail to state is why?  The why is quite possibly the most important ingredient for creating effective titles on your page both for SEO and for your site visitation analytics, in essence your conversion rate. 
 Creating the Winning Title and Description Meta Tags
Let us not forget that although we …