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Ask The Expert, Jennifer Wing, SEO And Web Marketing »

[7 Oct 2010 | No Comment | 2,872 views]

QUESTION:
More and more, people are starting to realize that SEO is all good, but Web Presence Optimization is the name of the game. How do you go about explaining to your clients that it’s not just about “SEOing” your site, but about your presence online?
ANSWER:
Well SEO is something every website needs in some form. It is the foundation of Internet Marketing. All forms of Internet Marketing overlap in some way or another and actually work together to form the overall effectiveness of one’s marketing strategy. Leaving one of them …

Featured, Issues, Jennifer Wing, SEO And Web Marketing, Volume 4 Issue 1 »

[12 Apr 2010 | No Comment | 1,693 views]
MANAGED SERVICE PROVIDERS: WHAT IS SOCIAL MEDIA AND HOW DO I USE IT FOR MY BUSINESS

Because I am asked the questions almost every day, I know the confusion that people have with social media sites and what social media is. What is its purpose? How will it help my business?  How do I manage it effectively?  I am going to answer those questions for you but first I want to do a little mental exercise.  Pretend for a moment you are surfing the recent twitter posts on your page.
While you are sifting through the many that offer irrelevant details of what they had for breakfast, …

SEO And Web Marketing »

[4 Apr 2010 | No Comment | 986 views]

How do I digitize handwriting – convert writing from notebook …: I was wondering, aside from … http://bit.ly/bfxhij http://bit.ly/fA9z5 #
Rent A Coder – Content Writer (English): Writing (Includes website content writing, proposals a… http://bit.ly/amLKg6 http://bit.ly/fA9z5 #
Why To Create Web Content For Attracting More Visitors | Internet …: Use a friendly tone and … http://bit.ly/d3JD1D http://bit.ly/fA9z5 #
Pros and Cons of Freelancing: A Passion or a Profession? | Graphic …: “RAC” is the best oppor… http://bit.ly/a2JbgO http://bit.ly/fA9z5 #
Google is the Default Search Engine For Apple's iPad: This app, geared for faster e-mail, …

Featured, Jennifer Wing, SEO And Web Marketing, Volume 3 Issue 1 »

[25 Mar 2010 | No Comment | 1,818 views]
MANAGED SERVICE PROVIDERS: INTERNET MARKETING STRATEGY

INTERNET MARKETING: SUCCESS AND FAILURE
Internet marketing consists of many different types and styles even different strategies.  Depending on your business and your goals your approach to marketing online will vary.  Some will choose Social Media, while other businesses find video marketing or pay per click to be the optimal strategy.  At the base of all these marketing types is SEO.  This one we probably hear the most about, yet unfortunately know the least of.  Yes it is true, most of the techniques and SEO strategies are gathered from a lot …

Featured, Issues, Jennifer Wing, SEO And Web Marketing, Volume 3 Issue 1 »

[11 Feb 2010 | 3 Comments | 1,812 views]
MANAGED SERVICE PROVIDERS: BLOG VS WEBSITE – WHAT IS THE BEST PLATFORM FOR YOUR BUSINESS?

         
 Choosing which of these platforms as a place to create your company brand and presence on the internet can be a critical factor in its success.  Ideally having both would bring the most benefit but as funds are limited and marketing dollars are on a “as they come” basis, doing one or the other is a more feasible option for many. When deciding on the type of platform for your website it is important keep in mind your overall goals in promoting your business on the internet such as:
 

  Are you …

Archive, Featured, Issues, Jennifer Wing, SEO And Web Marketing, Volume 2 Issue 2 »

[28 Jan 2010 | No Comment | 1,281 views]
MANAGED SERVICE PROVIDERS: THE SECRETS OF SEO

Picking the Right Keywords:

The keywords you choose should not only be related to your industry but targeted to a particular niche within your industry.  Most common mistake made by those attempting to market their business without seeking the help of a professional, is picking keywords that are too general but have high search volume.  The reason they have high search volume is because they are too general.   In order to market your site effectively on the internet, you have to think like a searcher.  Even if those keywords or phrases …

Ask The Expert, Jennifer Wing, SEO And Web Marketing, Volume 2 Issue 2 »

[13 Jan 2010 | One Comment | 1,605 views]

Q. Is SEO more important than social networking?
Somebody told me recently on a different forum that SEO of a company website was much more important for a company than social networking of the company producing the website? Apologies for the convoluted English, but is this true I wonder?
A. 
Well unfortunately it’s rather hard to make sweeping statements about a particular marketing strategy being the best for “all” companies looking to do some form of Internet Marketing. It really depends on what the goals of the company are, how involved they want …

Featured, Issues, Jennifer Wing, SEO And Web Marketing, Volume 2 Issue 1 »

[28 Dec 2009 | No Comment | 1,131 views]
MANAGED SERVICE PROVIDERS: HOW TO WRITE CONTENT THAT GETS READ

Writing for the internet defies many of the tactics used in print media to gain attention. In fact the two styles are drastically different.  With the billions of content in all forms that exist on the internet your goal should always be to draw the largest audience, but even more important is targeting the right audience.  By targeting the right audience we give our article an opportunity to gain the largest audience.   The way we do this is not by writing enticing headlines that give “shock factor” or even those …

Issues, Jennifer Wing, SEO And Web Marketing, Volume 1 Issue 2 »

[12 Nov 2009 | No Comment | 1,694 views]
MANAGED SERVICE PROVIDERS: SEO META TITLE AND DESCRIPTIONS

If you’ve done any research at all on how to effectively SEO your website you have most certainly heard of using Title and Description Meta Tags in the header of your page.  But it seems like what you don’t know and most fail to state is why?  The why is quite possibly the most important ingredient for creating effective titles on your page both for SEO and for your site visitation analytics, in essence your conversion rate. 
 Creating the Winning Title and Description Meta Tags
Let us not forget that although we …

Archive, Featured, Issues, Jennifer Wing, SEO And Web Marketing, Volume 1 Issue 2 »

[12 Nov 2009 | No Comment | 1,106 views]
MANAGED SERVICE PROVIDERS: SOCIAL MEDIA OR SOCIAL MADNESS

With all of the social media sites springing up like geysers bursting thru the earth’s surface and people flocking to them in droves to bathe in their socialistic offerings, we the webmasters add yet another icon to our trolling list of the thousands we already have.  It adds color, you note in an effort to convince yourself of why you might need to display this one by itself or add it to the special ones that get their own home, “outside the box.”  Actually these icons have two sometimes three …